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KING OF CARS · AUTO DEALER · 2024

King of Cars.

From page 4 to page 1. on Google in 90 days

  • page 1Google ranking
  • 1.4sLCP
  • 8xorganic sessions
Read the storyVisit live site
King of Cars homepage hero with inventory grid and dealer brand
King of Cars inventory grid with filters and pricing
Client
King of Cars
Timeline
10 weeks
Year
2024
Live site
kingofcars.com
Services
  • Website
  • SEO
  • Local

01 / The Problem

King of Cars had 300 vehicles in stock and a site nobody could find. Their best keyword ranked on page four of Google. Every foot-traffic lead was walking in cold because zero organic sessions reached the site in the first six months of 2024.

02 / The Solution

Rebuilt the site around search intent.

Dealership sites are templates with swapped photos. We started over.

  1. 01

    Every vehicle got its own URL

    With real schema, not a modal on top of the inventory page. 300 vehicles, 300 indexable pages, each targeting the make, model, year, city.

  2. 02

    Local SEO from the ground up

    Google Business Profile, citations, location schema, neighborhood landing pages for Vancouver, Burnaby, Richmond.

  3. 03

    Cut load time on inventory grid

    Lazy-loaded vehicle cards with intersection observer. Filters run client-side with no page reload. LCP 1.4s.

  4. 04

    Financing calculator that converts

    Replaced a five-field form with a slider. Monthly payment visible in real time. Lead form appears after engagement, not before.

03 / The Impact

The result: page 4 to page 1 on Google in 90 days.

  • page 1Google ranking

    within 90 days

  • 1.4sLCP

    inventory grid

  • 8xorganic sessions

    first 90 days vs prior quarter

  • +42%qualified leads

    month 4 onward

The numbers

Organic growth the dealer can see.

Google Analytics 4First 90 days · GA4
8×organic sessions▲ vs prior quarter

Monthly organic sessions, 10-month rolling. Launch at month 2.

Search ConsoleLast 6 months
  • Avg. positionPage 1was page 4
  • Keywords on page 134from 0
  • Pages indexed312

04 / Visual Overview

An inventory system that actually ranks.

King of Cars inventory grid with filters and pricing
King of Cars mobile vehicle detail with financing calculator
King of Cars financing calculator component
King of Cars local map and dealership card

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